|
What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing
Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey.
What I did was to mail those visitors who had taken up my freebie offer but hadnt made a purchase. They were presented with three optional price bands for each of ten products and asked to tick the one that best reflected value for money for each individual creation.
The market spoke up and it was clear that I was in danger of over-pricing.
However, it is wise to exercise caution when playing around with your pricing structure so soon after a launch. Do it overtly and some will accuse you of being a rip-off artist; others will say you dont know your a?from your e?(which I patently did not).
So I decided to adopt a softly-softly approach and engaged the services of a marketing specialist: the Mad Hatter.
I set him loose in my store and he returned with his alarming verdict;
Lop 50 percent off the price of all ten products?
Hold up, I thought, but I allowed him to proceed anyway?/p>The result: Returns graduated from steady to spectacular: sales on the ten products in question tripled and overall returns were up by 300 percent over a 7 day period; just peachy when you are operating on a 100 percent mark up.
Thats the beauty of selling your own personally generated intellectual properties. You can react to market forces and adjust pricing without the potentially nasty side-effects you incur when marketing other peoples?produce.
The Mad Hatters strategy is available for viewing at the website featured in the resource box.
Jim Green is a retiree, entrepreneur, and published author with a string of bestselling hard copy titles to his bow including his latest Your Retirement Masterplan?ISBN 1857039874. http://howtoproducts-xl/madhatter.com
Kvetch is a site that displays "Kvetches," or funny complaints that are sent to it via Twitter. One "Kvetch" is displayed at a time on the site's home page, and you can either give it a thumbs up or thumbs down. read more 
Publ.Date : Thu, 20 Nov 2008 09:38:57 -0500
Recently, during a live chat Q&A, Googlers Matt Cutts and Maile Ohye, among others, faced the burning questions of webmasters around the world. Together, they put to rest some fears and myths, and confirmed some speculations.
 read more 
Publ.Date : Thu, 20 Nov 2008 10:10:07 -0500
 Barry Schwartz posted something of a rant at Search Engine Roundtable after an unnamed blogger attacked the site's live blogging coverage of PubCon:
read more 
Publ.Date : Thu, 20 Nov 2008 09:08:13 -0500
WebProNews' Mike McDonald caught up with Matt Cutts of Google at the Hofbrau Haus in Las Vegas during PubCon to get his views on a number of topics. Is Ranking Dead? read more  
Publ.Date : Thu, 20 Nov 2008 10:53:00 -0500
Not unlike President-Elect Barack Obama's campaign for the Presidency, protestors fighting for gay rights are using the Internet as one of their biggest weapons in the battle for equality. More specifically, countless websites (and social network groups) have sprung up in support of gay rights. Sites like JoinTheImpact.com and MarriageEquality.org to name a couple.
read more 
Publ.Date : Thu, 20 Nov 2008 09:25:25 -0500
|
|