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THE SCIENTIFIC APPROACH TO ONLINE MARKETING
At the risk of sounding sensational, if you understand the
concepts introduced in this article it could literally mean the
difference between miserable failure and insane online profits
for your business. I'm not talking about a magical formula that
will guarantee success, but it's something that all online
marketers need to understand...
If you spend $50 on advertising and it generates more than $50
in net profits, that's a good investment.
Simple right? Well, through the use of proper testing and a
"scientific" approach to advertising, there's no reason you
can't turn your original $50 ad into millions of dollars in
profits. It's just a matter of developing a system that creates
a profit, and then reinvesting your initial profits back into
your business in order to further expand your advertising.
Assume that through proper tracking of your website traffic
you're able to determine that 1 out of every 100 visitors to
your site buys "Product X". Let's also assume that on the sale
of every Product X you make a $50 profit. Do you see that any ad
you buy which delivers more than 100 visitors to your site per
$50 spent is a profitable investment?
Promoting a site should be approached with this type of a
scientific or mathematical attitude. Any advertising you do is
either profitable or not, and you need to know which it is so
you don't waste time and money.
Here's a somewhat simplistic strategy that you could use to get
started:
1. Use a combination of free or low-cost strategies to promote
your web site, generating initial traffic which will serve as a
starting point.
2. Through proper tracking of your site, determine the exact
"value" of a visitor in terms of dollars and sense. This is
absolutely critical.
3. Utilize paid advertising that proves to be profitable
according to step 2, based on the value of a visitor and the
number of visitors generated.
4. Through ongoing testing, tracking, and tweaking, try to
increase the value of a web site visitor as well as response to
your advertising.
5. Repeat steps 2-4 as necessary - or forever.
The power of this scientific or mathematical approach to web
site promotion is that once you have completed the steps you
will have an almost automated advertising campaign that can
literally send you all the traffic you need. Rather than
spending hours and hours each day promoting your site, you
simply buy more advertising.
The bottom line is that there are only 24 hours in a day and
there's only so much you can do during that time. Free
advertising strategies can be effective, but normally, anything
that's "free" is going to "cost" you time.
On the other hand, if you could spend $1,000 a day on
advertising to make $1,000 a day in profits, without spending
hours doing it, why wouldn't you just do that? It's not hard at
all. Consider GoTo.com for example, where you can buy
clickthroughs for as little as 1-25 cents.
That fits the formula quite nicely. GoTo alone won't send you
enough traffic to make you rich, but it's a good example of
effectively promoting your site without spending much time doing
it. And that's just one example of many!
Give this 5-step scientific approach a try. If you find you just
can't seem to make the formula work, there can only be a few
reasons for it; either you're not advertising in the right
places, your web site isn't doing its job, your profit margins
are too low, or your product or service itself is the problem.
Figure out which it is and you can't fail.
About the author:
Stephen R. Renfrow, Creator of the HOME BIZ NETWORK Always give them more than they
expected! Tools/Tips/Secrets/Help including proven Biz Opps Home
of "Business On A Disk" CDRom - All You Need to Succeed ***
Understand and Master Financial Freedom ***
http://www.homebiznet.nu/hilites.html
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