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Online Marketing Simplified! 2 Pillars To Your Success
Cheap & Easy Online MarketingA successful online business takes more than a websitea lot more! When I ask people if they have an online business, many people tell me ..... Online Marketing Simplified 2 Pillars To Your Success
Are you confused by the flood of information on how to improve
your internet marketing results?
Mastering the search engines, pay-per-click advertising,
affiliate marketing, website design, writing articles, and on it
goes.
Doesn't it seem more and more complicated to focus in on what
really works and what doesn't?
After working to build many businesses from the ground up over
the last 10 years, it's more clear than ever that there are 2
main principles that will largely dictate your success in any
business. All of the other techniques build on these first two
principles.
Think of these two main principles as the cement pillars that
hold up a bridge - without them, no matter how well you
construct the bridge, it will still fall down.
Focus your energies, time and resources around meeting these two
key principles - you will immediately see a big difference in
your results.
PRINCIPLE #1
You must have a well positioned product, fulfilling a hot desire
within a clearly identifiable and accessible target market.
Let's break this down.
Making a profit in business is really quite a simple concept,
you have to earn more revenue than your cost. Revenue minus cost
is your profit.
So where does that cost come from?
The two big sources of costs are: costs associated with creating
or finding your product to sell and cost of reaching your market
to sell your product
It only makes sense then that identifying a hot desire within a
market you know how to reach will mean much lower costs for your
businss. Ultimately, this means more profit for you.
Have you ever run against the wind? Tried to swim upstream in a
river? Walk one way in a crowd when everyone else was walking
the other way?
It's a very tough lesson to learn.
I've been brought it to consult with companies that have burned
through millions of dollars before learning this lesson.
You cannot FORCE a low-demand product on a market - no matter
how much money you spend on marketing.
You cannot hope to reach enough buyers in the entire marketplace
even with a very high-demand product in one segment.
In fact, I've seen situations where unknown entrepreneurs enter
a market, quickly identify a hot desire, address it with a less
than perfect product and in a very short time have created
wealth 100X higher than anyone else in that market.
An old mentor of mine used to tell me all the time, "focus on
the low lying fruit - there's far more than enough to go around"
PRINCIPLE #2
You must reach your market with a clear, empathetic message that
instantly catches your readers attention, interest, desire and
moves them to see your product as THE answer to their deepest
desires.
If you were reading closely, you'll recognize Principle #2 as
the same principles that underly great copywriting.
How do you become a great copywriter and master Principle #2?
1. Research, research and research. I make sure I have a pulse
on my target market's desires, needs, emotional triggers. Focus
in on WHY they want a solution to a particular problem. Research
takes many forms... - speak with them - survey them - read what
they read - talk to others who do business with your market -
test using articles and special reports to guage the response -
do what they do
By doing this you should have content for 20-30 (at least)
different benefits for your product.
Then....
2. Polish your benefit statements. This is where you can use
books of action verbs, swap files (samples of great ads, letters
and webpages), the services of a copywriter. This is the
technical aspect of copywriting which can be learned by reading
other great material.
Far too many people go right to #2, as a result their benefit
statements seem bland, miss the mark or seem the same as
everyone else.
Next time you get distracted by the latest and greatest tip,
technique or strategy - know that focusing on these 2
fundamental principles: In-demand product ideas and effective
copywriting, will make the most difference to your pocketbook in
both today and in the future.
------------------------------------------------------- Discover
how to create your own best-selling eBooks, Special reports or
books to sell online ...AND keep 100% of the profits. Limited
time complimentary access to 7-Part Minicourse will get you
started quickly and easily. Visit:
http://www.highertrustmarketing.com/
-------------------------------------------------------
About the author:
Discover how to create your own best-selling eBooks, Special
reports or books to sell online ...AND keep 100% of the profits.
Limited time complimentary access to 7-Part Minicourse will get
you started quickly and easily. Visit:
http://www.highertrustmarketing.com/
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