Cheap & Easy Online Marketing

Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content

You may have heard the expression that content is king?

Yes, what type of content you have can impact your sales.

For .....
A successful online business takes more than a websitea lot more! When I ask people if they have an online business, many people tell me they are creating their website. Thats good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth!

A major search engine like google.com will have over 8 billion websites in their database. Thats right! Eight Billion! In order to be found on the Internet, just having a website wont cut it. A web presence is just the start of a long, never-ending journey. Driving traffic to your website must become an overwhelming obsession. The more traffic you drive, the more sales you will make. So how do you drive traffic to a website?

There are hundreds of ways to drive traffic to your website. They start with the free and easy ones like free online classified ads, email signature lines, and link exchanges. Then, you have the more complicated and expensive methods like website optimization, online advertising and email campaigns. Where to start? With the cheapest and easiest first unless you have a lot of capital to launch your website.

Free Online Classified Ads

If you search the Internet for free classified ads, you will discover hundreds of sites. Start posting! This may take time but it doesnt cost you any money. Make certain to get the biggest return for your posting by having a compelling 25 word ad for your website.

The Online Marketing Formula!
The online marketing formula is not only one of an ever

changing strategy but also .....
Dont spend time talking about who you are and how long youve been in business. They dont care! You would be better off to offer something for free in your classified ads. Offer a free ebook or product sample. Offer the chance to win a free drawing for one of your products. Remember, you need to drive traffic to your site. What words will do that?

Email Signature Lines

Every time you send an email, you have an opportunity to influence the emails recipient. Just below your signature, add a hot link to your website and your 25 word free classified ad copy. In your email program, this should take about 5 minutes to set up and it will automatically be added to every email you send.

Link Exchanges

There are many large link exchange groups on the Internet. They were spawned based upon the need for cross-linking sites. Why? The search engines used to make the assumption the more links pointed at your site, the more popular your site. Used to is the operative word here. The search engines can now tell if you are linked to these large linking farms and discount your website because of it. So, back to the old way of link sharing.

Think of your product. Lets say your product is vintage dolls. Go to your search engine of choice (I prefer Google) and type in vintage dolls. Now start to go through every website listed. Find those sites which complement your product but dont compete with your product.

Online Marketing Simplified! 2 Pillars To Your Success
Online Marketing Simplified 2 Pillars To Your Success



Are you confused by the flood of information on how to improve

your .....
In our example, you would look for websites that focus on display cases for dolls, vintage clothing for dolls, or furniture for dolls. On every one of those websites, find their contact information. Now, send them an email. Your offer? To place a link from your website to theirs if they will do the same for you. Give them your website address so they can check it out.

For every one that responds, add their link to your site, as they have for you. At the very least, this might generate a targeted customer to your website. It will also help your search engine popularity ranking.

If you are starting out on a shoe string, try these cheap and easy methods first. As you begin to make money, take some of the profit and invest it in higher order marketing like website optimization efforts, online advertising, and email campaigns. Ready? Good!

The best method for driving traffic to your website is the one you actually do. So, quit reading articles and get going!



Fans Flock Online For Olympic Coverage

With the first week of the 2008 Beijing Olympics completed, Nielsen Online has released a report on how fans around the globe used the Internet to follow the games.

Fans in 10 countries visited Beijing2008.cn, the official web site of Beijing games, at a rate of 930,000 per day, with traffic surpassing one million unique visitors on a number of days, as they searched for Olympic results, news and video.

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Publ.Date : Tue, 19 Aug 2008 15:21:04 -0400

Google Rolls Out Red Carpet For Convention Bloggers

Google is helping to set up an 8,000 square-foot headquarters for bloggers attending the Democratic convention in Denver next week and will provide similar services at the Republican convention in September.

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Publ.Date : Tue, 19 Aug 2008 12:32:17 -0400

Score One for Apple!

Google of course won the eBusiness sector in the recently released American Customer Satisfaction Index (ACSI). No surprise there.

Apple won in the personal computers category, which really isn't all that shocking either.

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Publ.Date : Tue, 19 Aug 2008 11:50:25 -0400

A Tear In The Link Economy Fabric

For a decade and a half the outbound link was a "hat tip," a courtesy or even system of content reimbursement; the "Web" is a web because of linking, each quality website helping to prop up another. It was actually kind of socialist in nature.

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Publ.Date : Tue, 19 Aug 2008 13:50:36 -0400

Nielsen: Video-Sharing Industry Doing Well

The Dow's had a bad few months; it lost around 885 points between April and June.  Another market's doing fine, though, as Nielsen's statistics indicate that YouTube and several competing video-sharing sites experienced impressive amounts of growth in the same period.

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Publ.Date : Tue, 19 Aug 2008 16:20:27 -0400

Hard Times For Vista

In an earlier article about Apple's domination of the American Customer Service Index (ACSI), it was touched upon that the overall dissatisfaction with Windows Vista may have been a key factor in propelling Apple up the charts.

I have not seen a Taiwanese equivalent to the ACSI, but it is pretty evident that some people in Taiwan aren't real fond of Vista either.

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Publ.Date : Tue, 19 Aug 2008 19:00:00 -0400

Local Media Sites Good For Advertisers

Local media sites have an advantage when it comes to producing results for advertisers, according to a new report by the Online Publishers Association (OPA).

The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are likely to take action after viewing ads on these sites.

Newspaper Web sites rank first, with 46 percent of consumers taking action, such as making a purchase, going to a store or conducting research after viewing a local ad, compared to 37 percent of consumers acting after viewing a local ad on a portal.

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Publ.Date : Tue, 19 Aug 2008 17:16:25 -0400

 

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